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Guerilla Marketing des 21. Jahrhunderts
Mit diesem Buch erhalten Sie das E-Book inklusive! Kleiner Einsatz, große Wirkung Einfallsreiche Werbeaktionen, die möglichst wenig Geld kosten - das ist der Grundgedanke des Guerilla Marketings. Der Marketing-Experte Jay C. Levinson...
48,00 €
Shoe Dog
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight...
12,50 €
The Culture Code
NEW YORK TIMES BESTSELLER • The author of The Talent Code unlocks the secrets of highly successful groups and provides tomorrow's leaders with the tools to build a cohesive, motivated culture.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY...
18,50 €
Strategisches Marketing
Was macht eine Marketing-Strategie aus und wodurch unterscheidet sie sich von Unternehmensstrategien Der Marketingnavigator des komparativen Konkurrenzvorteils, kurz KKV, hilft, diese Fragen zu beantworten. Anhand von Beispielen aus...
34,95 €
Find Your Why
Start With Why has led millions of readers to rethink everything they do - in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek's...
22,50 €
Good to Great
Jim Collins is author or co-author of six books that have sold more than 10 million copies worldwide, including the bestsellers Good to Great, Built to Last, and How the Mighty Fall. Jim began his research and teaching career on the...
29,00 €
Dare to Lead
Leadership is not about titles, status and power over people. Leaders are people who hold themselves accountable for recognising the potential in people and ideas, and developing that potential. This is a book for everyone who is ready...
21,50 €
The Innovator's Dilemma
Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon EditorsA Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame....
29,00 €
Leaders Eat Last
Finally in paperback: the New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek's viral video...
15,50 €
Humanocracy
Motivation: Rallying colleagues to the challenge of busting bureaucracyModels: Leveraging the experience of organizations that have profitably challenged the bureaucratic status quoMindsets: Escaping the industrial age thinking that...
33,00 €
Coaching for Performance
An updated 25th anniversary edition of this leading coaching book, which has sold more than one million copies to date.
28,00 €
Shackleton's Way
Lead your business to survival and success by following the example of legendary explorer Ernest ShackletonSir Ernest Shackleton has been called 'the greatest leader that ever came on God's earth, bar none' for saving the lives of the...
19,00 €
No Rules Rules
\*\*\* Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year \*\*\*It's time to do things differently. Trust your team. Be radically honest. And never, ever try to please your boss.These are some of the ground...
19,50 €
Hooked
Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie...
19,99 €
Invent and Wander
In Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.In this collection of Jeff Bezos's writings--his unique and strikingly original annual...
29,00 €
The Ride of a Lifetime
#1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success: The CEO of Disney, one of Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and...
21,50 €
Trillion Dollar Coach
#1 Wall Street Journal BestsellerNew York Times Bestseller USA Today Bestseller
29,00 €
Financial Intelligence
The book Inc. magazine calls one of 'the best, clearest guides to the numbers' on the market.
36,00 €
Measure What Matters
#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth-and how it can help any...
19,00 €
Great at Work
From the New York Times bestselling author of Great by Choice comes an authoritative, practical guide to individual performance - based on analysis from an exhaustive, groundbreaking study. Why do some people perform better at work than...
19,50 €
The Art of Possibility
A NATIONAL BESTSELLERDiscover the twelve breakthrough practices for bringing creativity and a sense of possibility into all of your endeavors in this bestselling guide from the author of Pathways to PossibilityPresenting twelve...
19,00 €
Meine Marke
Der Klassiker als aktualisierte Neuauflage Was machen Red Bull, Coca Cola, Apple oder Adidas anders als andere Unternehmen Was steckt hinter dem Erfolg von Google, Nespresso und Co. Hermann H. Wala weiß um die Erfolgsstrategien dieser...
24,99 €
Mehr Kunden für Kleinunternehmen und Solopreneure
Dieses Buch erläutert die wichtigsten Erfolgsrezepte für Einzel- oder Kleinunternehmer, die nach modernen und praktikablen Möglichkeiten suchen, um an mehr Kunden und Aufträge zu kommen.
49,99 €
Good Strategy Bad Strategy
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is...
22,50 €
Built to Last
Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one...
19,00 €
Workbook Medientraining
Sprechen kann jeder. Wer allerdings erfolgreich über die Medien kommunizieren möchte, braucht mehr. Er sollte sich über wichtige Punkte im Klaren sein:
44,95 €
HBR Guide to Persuasive Presentations
Packed with concise, practical tips from leading experts¿and examples that make them easy to apply, these HBR Guides provide smart answers to the most pressing work challenges.
23,00 €
Good Services
Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a 'good' service is, what makes a good service and...
19,99 €
Marketing
Praxisorientiert, klar strukturiert und eingängig vermittelt das bewährte Lehrbuch wesentliche Grundlagen des konzeptionellen Marketings. Das Hauptaugenmerk liegt auf dem (klassischen) Konsumgütermarketing. Ausgehend von den Grundlagen...
39,95 €
Taking People With You
'AN IMPORTANT BOOK ABOUT MOTIVATION FROM A PROVEN MOTIVATOR.' -JACK WELCH
18,00 €
Agiles Verkaufen
Halina Maier beschreibt in ihrem Buch ausführlich, wie Verkäufer in ihrem Bereich künftig agieren müssen, um sich der heutigen Dynamik anzupassen. Agile Methoden schaffen den Rahmen, um die individuellen Anforderungen von Kunden schnell...
19,99 €
HBR's 10 Must Reads on Leadership
Go from being a good manager to an extraordinary leader. If you read nothing else on leadership, read these 10 articles. We've combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones...
26,00 €
Brand Experience
Wie gelingt es Unternehmen, ihren Kunden ein umfassendes Markenerlebnis zu bieten Wie wird aus dem Käufer ein loyaler Kunde, der die Marke seinen Freunden und Bekannten empfiehlt
54,95 €
Harvard Business Review Manager's Handbook
The one book every new manager needs to stand out as they become a leader.
31,50 €
The Manager's Path
Managing people is difficult wherever you work. But in the tech industry, where management is also a technical discipline, the learning curve can be brutal—especially when there are few tools, texts, and frameworks to help you. In this...
40,50 €
Change by Design, Revised and Updated
The subject of 'design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses...
30,00 €
Together is Better
'New York Times' bestselling author Simon Sinek is an unshakable optimist and he wants to share that optimism. With this beautifully illustrated book of axioms he inspires readers to seek out a brighter future - and build it together....
16,50 €
Das Hirtenprinzip
Seit Jahrtausenden bewährte Führungsprinzipien: zeitlos - anspruchsvoll - ungewöhnlich- Die Kunst der Menschenführung: Gib dein Bestes, um das Beste zu bekommen!
15,00 €
Power
'Pfeffer [blends] academic rigor and practical genius into wonderfully readable text. The leading thinker on the topic of power, Pfeffer here distills his wisdom into an indispensable guide.” —Jim Collins, author of New York Times...
30,00 €
Digitale Markenführung
Dieses Buch verfolgt einen ganzheitlichen, on- und offline-übergreifenden Markenführungsansatz und erläutert, warum die Verantwortung für eine langfristige und werthaltige Entwicklung der Marke bei den Entscheidern im Unternehmen bleibt....
59,99 €
Strategy Beyond the Hockey Stick
Beat the odds with a bold strategy We've all seen hockey stick business plans before. A future where results sail confidently upward, but with a dip coinciding with next year's budget. CEOs usually rely on their experience and business...
29,00 €
Red Team
An international security expert shows how competitive organisations can get, and stay, ahead by thinking like their adversaries. Provides and in-depth investigation into the work of red teams, the best practices and most common pitfalls.
31,00 €
The Politics of Design
Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work An image or...
17,99 €
The New Strategic Brand Management
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students....
56,50 €
Sprint
From three design partners at Google Ventures, a unique five-day process for solving tough problems using design, prototyping, and testing ideas with customers. A practical guide to answering business questions, SPRINT is a book for...
20,00 €
Hypnoästhetik
Warum verwendet eine spanische Modekette Schaufensterpuppen, deren lange Wimpern auf die Wangen hinunter gerutscht sind Warum leuchten nachts tausende weiße Rosen auf Zaha Hadids koreanischer Dongdaemum Design Plaza Weshalb liegt in...
48,00 €
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