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People-Centric Organizational Change
Use the evidence-based guide to understand how to take a people-centric approach to organizational change.
46,50 €
Marketing
Dieses bewährte Standardwerk liefert Studierenden im Bachelor- und Masterprogramm sowie Praktikern umfassende Grundlagen des Marketingmanagements und widmet sich eingehend allen neuen Entwicklungen der marktorientierten Unternehmensführung.
49,99 €
Unreasonable Hospitality
Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star...
21,50 €
Winning with Data Science
This book is a compelling and comprehensive guide to data science, emphasizing its real-world business applications and focusing on how to collaborate productively with data science teams.
28,00 €
Exploring Strategy
Introduce your students to the latest concepts in strategic thinking with this industry-leading text.
78,10 €
Breaking into Venture: An Outsider Turned...
This game-changing guide democratizes the VC world by showing the ropes to those who aren't already part of the 'in crowd,' aren't already wealthy, or don't even know where Sand Hill Road is. With Breaking into Venture, you have...
25,50 €
Feel-Good Productivity
The Instant New York Times Bestseller'The master of productivity.' Steven Bartlett, creator of Diary of a CEO'The book we've all been waiting for.' Dr Julie Smith, author of Why Has Nobody Told Me This Before
21,50 €
Powered by Me: From Burned Out to Fully Charged...
A uniquely qualified expert offers critical diagnostics and tools to help you stay on fire at work and in life-without burning out
28,50 €
Sozialmarketing und Finanzierung in der...
Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,5, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Frankfurt früher Fachhochschule (FOM Hochschule Frankfurt),...
17,95 €
KI für Content Creation
Schnell und effektiv Content erstellen mit ChatGPT und DeepLTexte optimieren für SEO mit Semrush und YoastBilder, Audio und Videos kreieren mit DALL-E, Midjourney, Adobe Firefly, Adobe Podcast u.v.m.KI-Tools sinnvoll in den gesamten...
24,99 €
Leading from Purpose
Discover your deeper purpose. Change the way you lead and the way you live.
19,00 €
Sense and Respond
We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. New technologies...
29,00 €
Employer Branding mit sozialer Nachhaltigkeit
Dieses Buch zeigt, welche Anforderungen an soziale Nachhaltigkeit Arbeitnehmer haben, welchen Einfluss sie auf die Arbeitgeberattraktivität nehmen und wie Unternehmen diese Anforderungen erfüllen sowie für das Employer Branding nutzen...
14,99 €
Subtract
'You need to read this book.' -Adam Grant, #1 New York Times bestselling author'A great book changes the world you live in, revealing mysteries you didn't even know were there. This is a great book.' -Sendhil Mullainathan, MacArthur...
19,50 €
The Collaboration Book
The truth about work is: no one can do it alone. Even lone warriors need a team. Even in professions that revolve around individual superstars, collaboration is crucial.Yet most of us have never learned how to collaborate. How to form a...
14,50 €
Werbe- und Konsumentenpsychologie
Der Autor stellt die Grundlagen von Werbung und Psychologie im Überblick dar. Dabei beleuchtet er neben Werbezielen, unterschiedlichen Werbeformen und -strategien auch psychologische Konzepte wie Prozesse der Wahrnehmung, des...
29,99 €
The Power of and
The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today's most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar...
25,50 €
The Test Book
This is a pocket-sized compendium of the world's most useful tests - and a vital tool for anyone seeking to understand themselves and others. From leadership style to personality type, from IQ to EQ to MBTI, this little book provides the...
14,00 €
Stakeholder- vs. kundenorientiertes Marketing
Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Universität Kassel (Managementschool), Veranstaltung: Verwaltungsmarketing, Sprache: Deutsch, Abstract: Das Ziel der dieser Arbeit...
18,95 €
Hochzeitsmarketing als ethnisch spezifisches...
Ergün Kalayci öffnet in diesem Buch ein Fenster zum Hochzeitsmarketing in türkischen Eventhallen Deutschlands. Er navigiert durch die komplexen Gewässer des Dienstleistungs-, Ethno- und Eventmarketings, um eine Marketingstrategie zu...
64,99 €
Leveraging AI and Emotional Intelligence in...
Organizations are facing an array of complex challenges that demand innovative solutions. From managing a diverse workforce and harnessing the power of data analytics to adapting to remote work and the pressing need for emotionally...
292,00 €
Crucial Conversations: Tools for Talking When...
The 4 MILLION+ bestseller that revolutionized business communications-updated for today's workplace.Keep your cool and get the results you want when faced with crucial conversations. This New York Times bestseller and business classic...
29,53 €
Million Dollar Consulting: The Professional's...
Million Dollar Consulting has been the go-to classic for consultants for nearly 25 years. With cutting-edge new content, Alan Weiss will show you how to grow your business into a seven-figure firm today.
27,18 €
Thriving on Overload: The 5 Powers for Success...
Discover valuable lessons from some of the world's most extraordinary 'information masters': entrepreneurs, investors, executives, and researchers who are completely at home in a world awash with information, capable of transforming vast...
25,89 €
Slow Productivity
'Brilliant and timely' - Oliver Burkeman, author of Four Thousand WeeksFrom the New York Times bestselling author of Digital Minimalism and one of the world's top productivity experts, a groundbreaking philosophy for creating great work...
21,50 €
Crisis Communication
This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a...
64,19 €
Fehlerhafte Krisenkommunikation und ihre Folgen
Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Veranstaltung:...
18,95 €
Team Habits
Too many people try to understand a team's performance by looking at its individuals, which wastes precious time, money, and talent. In TEAM HABITS, Charlie Gilkey, reveals how to improve any team's habits in a way that leads to bottom...
29,50 €
Exploring Strategy, Text & Cases
Introduce your students to the latest concepts in strategic thinking with this industry-leading text.
82,38 €
Possible
A carbon neutral future is possible - we have the technology to transform the global economy and guard against the worst effects of climate change. So how do we get to net zero In Possible, entrepreneur and climate tech consultant Chris...
14,00 €
Becoming a Social Worker
'Go behind the scenes and be mentored by the best in the business to find out what it's really like, and what it really takes, to become a social worker'--Jacket.
18,50 €
Ours Was the Shining Future
'The stagnation of living standards for most Americans over the past few decades has been the defining trend of modern life in the United States. Wealth and educational attainment have all slowed to a crawl in the twenty first century,...
32,50 €
Fundamentals of Organizational Behaviour
Explore the practical implications and relevance of organizational behaviour with this concise textbook that successfully bridges the gap between theory and practice.
50,50 €
HBR Guide to Delivering Effective Feedback (HBR...
How to give effective feedback to your employees, both on a regular basis and during a formal performance review. Brimming with actionable advice on everything from delivering detailed on-the-spot feedback to determining if your employee...
18,00 €
Key Business Solutions
The powerful tools and techniques you need to resolve day-to-day business challenges.
37,44 €
Ego Flip
To know who you are is the perennial question of leadership. A leader will never understand the world and their role within it, until they understand where they are looking from. Such a leader will inevitably not lead but be led. This...
31,50 €
Cultures of Growth
Esteemed social psychologist Mary Murphy offers a definitive reconsideration of teamwork, showing how to implement growth mindset in any organisation to achieve success together.
21,50 €
Kompakt-Training Marketing
'Kompakt-Training Marketing 'Leicht verständlich und anschaulich dargestellt bietet dieses Kompakt-Training einen schnellen Einstieg in Theorie und Praxis des modernen Marketing. Im Vordergrund steht dabei, die Grundlagen des Marketings...
24,00 €
The 4th Secret of the One Minute Manager
With The One Minute Manager Ken Blanchard and coauthor Spencer Johnson forever changed the way we approach management by introducing their Three Secrets: One Minute Goals, One Minute Praisings and One Minute Reprimands. The book became...
24,50 €
Der Einkauf im E-Business-Zeitalter
Inhaltsangabe:Gang der Untersuchung:Das Ziel dieser Arbeit bestand darin, aufzuzeigen, wie substantiell und letztendlich wie ausschlaggebend im neuen Jahrtausend unternehmensweite Vernetzungen sind. Im Focus standen hier die vielen...
68,00 €
Erfolgsfaktoren von Werbekampagnen auf TikTok...
Bachelorarbeit aus dem Jahr 2021 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt, Sprache: Deutsch, Abstract: In der Bachelorthesis soll unter...
27,95 €
Read Write Own
'The Internet of today is a far cry from its early promise of a decentralized, democratic network of creativity and innovation. In the past decade, the Internet has fallen under the control of a tiny group of massive companies like...
22,00 €
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