The Playbook

'Brilliantly subversive and witty. If you want to be a vile, greedy capitalist, this how-to book will be a great help. And if you want to identify vile, greedy capitalists, it will show you how to recognize them. A landmark book.' -Brian EnoARE YOU A CORPORATE EXECUTIVE OUT TO MAKE YOUR FORTUNE AT ANY COST ARE YOU WORRIED ABOUT 'FACTS' AND 'EXPERTS' GETTING IN THE WAY OF COMPANY PROFITS DO YOU WISH YOU COULD MAKE SCIENTISTS, JOURNALISTS, AND ANYONE WHO ASKS QUESTIONS ABOUT YOUR SUSPECT BUSINESS PRACTICES DISAPPEAR LOOK NO FURTHER. Whether you are flogging tobacco, dealing in oil, pushing pharmaceuticals, denying climate change, or exploiting workers, The Playbook is here to help you obfuscate your way to what you want. Included is how to: • Massage the statistics to suit your needs. Or, even better, fund new studies to challenge inconvenient findings • Attract and cultivate experts who are out to make some extra cash • Make your problem somebody else's problem-ideally, consumers' or the government's • Remember that PR firms, think tanks, lawyers, uncritical journalists, and threats of harassment are your friends! Follow these rules and you are guaranteed to make a killing. It makes economic sense, after all.