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The New Strategic Brand Management
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students....
56,50 €
Predictive HR Analytics
HR metrics and organizational people-related data are an invaluable source of information from which to identify trends and patterns in order to make effective business decisions. But HR practitioners often lack the statistical and...
50,50 €
The Luxury Strategy
The Luxury Strategy has established itself as the definitive work that sets the record straight on the essence of a luxury strategy. It puts an end to the prevailing conceptual and managerial confusion, and explains the fundamental...
46,50 €
Strategic Sourcing and Category Management
How is it possible to sell a kitchen at 30 per cent below market price Why are hot dogs cheaper in IKEA than in the supermarket How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be...
56,50 €
Kapferer on Luxury
In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. An unknown luxury brand with too few clients is unable to cover the considerable costs of luxury retail, but too many...
41,50 €
Persuasive Copywriting
Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful...
31,50 €
The New Strategic Selling
One of the best books on selling ever published, The New Strategic Selling has changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing 'process', Strategic Selling® presented the idea of selling as a joint...
36,50 €
Neuro Design
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google,...
31,50 €
Mastery in Coaching
The reasons that coaching works so well and can produce such dramatic results are grounded in psychology, so it follows that some of the most powerful coaching methods available draw on psychological thinking. Published with the...
40,50 €
The New Successful Large Account Management
Whatever your company's sales revenue, chances are that at least half of it comes from a few crucial accounts. So what does it take to keep them going strong The New Successful Large Account Management shows you how to protect those...
38,00 €
Audio Branding
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of...
31,50 €
How to Future
How can you be prepared for what's next when emerging trends constantly threaten to turn your strategic plan on its head The world of business is experiencing a state of hyperchange influenced by global movements, disruptive...
25,50 €
Negotiation for Procurement and Supply Chain...
Highly effective negotiation skills are an essential element of a purchasing and supply chain professional's toolkit. Negotiation for Procurement and Supply Chain Professionals provides a step-by-step approach to delivering winning...
69,00 €
Systemic Coaching and Constellations
Systemic Coaching and Constellations offers a refreshingly uncomplicated path into a potentially complex subject, demonstrating how to understand and manage intricate relationship systems as part of a powerful coaching agenda. It...
41,50 €
Rethinking Prestige Branding
What makes someone covet a Kelly bag Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories What does Gucci's approach to marketing have in common with Nespresso's And why do some...
31,50 €
The Effective Change Manager's Handbook
The Effective Change Manager's Handbook is designed to help practitioners, employers and academics define and practise change management successfully and develop change management maturity within their organization. A single-volume...
56,50 €
Neuroscience for Leaders
To be an effective leader, we need to make use of our most valued asset - our brain. As our understanding of neuroscience increases, we learn how scientific insights can be applied to develop and enhance leadership. Neuroscience for...
31,50 €
Armstrong's Handbook of Strategic Human...
Develop and implement HR strategies which are aligned with wider business strategies to achieve organizational success.
50,00 €
B2B Marketing Strategy
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the...
30,50 €
Powerful B2B Content
Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay...
28,00 €
Evidence-Based Management
Decisions in businesses and organizations are too often based on fads, fashions and the success stories of famous CEOs. At the same time, traditional models and new cutting-edge solutions often fail to deliver on what they promise. This...
50,00 €
Beyond Good
Learn how technological disruption has scaled the business for good movement to a new achievable reality and discover how you can do well by doing good with your business too.
26,50 €
Introduction to Human Resource Management
Introduction to Human Resource Management is a comprehensive and accessible guide to the subject of HRM. Drawing on the authors' experiences in both the public and private sectors and underpinned by academic theory, this textbook follows...
62,50 €
Decarbonizing Logistics
Logistics accounts for around 9-10% of global CO2 emissions and will be one of the hardest economic sectors to decarbonize. This is partly because the demand for freight transport is expected to rise sharply over the next few decades,...
56,50 €
Learning Analytics
Effective evaluation and measurement of learning and development initiatives is critical to maximise the impact of training, identify gaps for improvement and ensure that efforts are aligned to the business' needs. Learning...
40,50 €
A Practical Guide to E-auctions for Procurement
Understand how to integrate eNegotiation and eSourcing into your procurement strategy with examples of successful implementation from Maersk.
62,50 €
Be Data Literate
Develop the curiosity, creativity and critical thinking needed to confidently interpret, analyze and communicate with data in the workplace.
28,00 €
Networked, Scaled, and Agile
Enable your employees to work laterally and make faster, better decisions by designing an organization that can respond to the business challenges of balancing global integration with local relevance and digital transformation across the...
41,50 €
Mastering the Circular Economy
Explore how organizations can go from linear to circular business models with this experiential blend of relevant theory and practice.
50,00 €
Disruptive Branding
Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to...
30,50 €
Mastering the Supply Chain
Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. It provides a wide overview of relevant...
50,00 €
Driving Performance through Learning
Learning and Development (L&D) professionals are uniquely placed in an organization to improve both individual employee performance as well as the overall performance of the business. To maximise the impact of learning, activities must...
34,00 €
Customer Insight Strategies
In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. Customer Insight Strategies outlines the critical role of customer insight, and provides techniques and strategies...
28,00 €
Reinventing Banking and Finance
The finance industry is currently going through a digital revolution, with new and developing technology transforming the world of banking and financial services beyond recognition. Banks and financial institutions worldwide recognize...
40,50 €
Accounting for Non-Accountants
Accounting for Non-Accountants guides non-specialists through the fundamental principles of accounting and finance. This book presents key, and often complex, concepts in a simple and understandable way designed to be accessible to those...
31,50 €
The Nine Types of Leader
Through candid interviews and encounters with some of the world's most successful business people, find out what makes great leaders tick, learn what it takes to be credible and read about the things that they'd do differently if they...
19,00 €
Influencer Marketing Strategy
Build a successful, mutually beneficial influencer marketing campaign strategy that will empower both the brand and the influencer; grow profits, and spread your message to the most relevant markets.
40,50 €
The Agile Leader
Unleash the power of agile thinking methodologies to lead your team through the chaos of digital transformation and growth.
21,50 €
Building the Agile Business through Digital...
Achieve competitive advantage and organizational success by becoming an agile and digital-native business.
28,00 €
Organization Development
Improve the functioning of individuals, teams, and the organization as a whole with this handbook to the theories, tools and techniques of organization development.
46,50 €
Ultimate Psychometric Tests
Boost your confidence and your chances with this comprehensive practice guide for psychometric tests - and land that next dream job.
21,50 €
Developing Mental Toughness
Equip your organization with the ability to cope with stress and challenges in the workplace with the third edition of this coaching guide to developing mental resilience.
41,50 €
Crypto Wars
Crypto is big news. You may be an existing user yourself or have friends that laud its promise of getting rich fast. Arm yourself with knowledge to come out on top in the crypto wars. If thousands of people can lose billions of dollars...
19,00 €
The End of Marketing
Marketing as we know it is dead. Learn how to spend less time reaching only a limited number of followers and build more time listening to what's relevant to customers, clients and your community.
19,00 €
From Start-Up to Grown-Up
Prepare yourself and your company for the journey from founder to CEO and from start-up to scale-up with expert and practical advice from an award-winning executive coach.
31,50 €
Data-Driven Organization Design
Use a data-driven approach to successfully design, change and manage organizations to achieve competitive advantage.
50,00 €
The Practical Negotiation Handbook
Lead successful and lasting negotiations of any size with confidence using this five-step, solution-focused process based on decades of international experience.
38,00 €
Warehouse Management
Learn from this bestselling guide all aspects of how to operate and manage the modern warehouse to optimize efficiency, costs and profit.
62,50 €
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