Fashion Brand Stories

Through 10 detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to new campaigns. This beautifully illustrated 3rd edition covers the changing role of social media, celebrity endorsements and quality of over quantity, and how they impact the ways in which we consume fashion.