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Co-Branding: Fit Factors between Partner Brands
Firms are continuously looking for new opportunities to exploit and leverage their existing brands to achieve business growth. In the past, companies have leveraged their 'most important asset' (brands) through brand and line extensions....
44,99 €
Professor Bloom's Delight on the Right:...
In 1987 the American philosopher Allan Bloom published his controversial book The Closing of the American Mind, in which he criticized contemporary trends in American academia as well as in the culture at large. The book was largely...
44,99 €
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