Change by Design, Revised and Updated

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Artikel-Nr.: 9780062856623
EAN: 9780062856623

The subject of 'design thinking” is the rage at business schools, throughout corporations, and... mehr

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The subject of 'design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.